Marketing & Sales

Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to...

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of...

Introduce your students to the key decision areas in marketing practice today with the most...

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international...

Marketing 3e brings marketing fundamentals in line with new marketing realities.The third edition is designed to...

The gold standard for todays marketing management studentThe world of marketing is changing every day...

Learn how to think and act like an effective marketer and forward-focused disruptor in today's...

Master the key marketing challenges and see how you can develop meaningful connections with your...

Explore the latest industry trends and issues as you examine services marketing from a unique,...