Introduce your students to the key decision areas in marketing practice today with the most current principles of marketing text -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E. The authors apply their personal teaching experiences to provide engaging, updated content that blends a clear presentation of fundamental principles with discussions of the latest, emerging topics influencing marketing today. New content addresses marketing research, analytics, and the impact of artificial intelligence while business cases and interesting videos work with strong visuals and meaningful examples to engage students and connect concepts to application. This edition also presents current content on social media, digital marketing, ethics, globalization, and marketing technology interface.