Business & Economics

Helps gain a strong understanding of the role of management science in the decision-making process...

Libby/Libby/Hodge wrote this text based on their belief that the subject of financial accounting is...

Fundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used...

Statistical Techniques in Business and Economics, 18e is a best seller, originally published in 1967...

The introduction to business course is an opportunity for students to learn to create their...

Unique bottom-line, results-oriented approach emphasizes six performance dimensions that offer value to customers andcompetitive advantage...

Master the process of management with the skills-based, functional approach in Griffin's FUNDAMENTALS OF MANAGEMENT,...

Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to...

The challenges of developing research and generating scientific knowledge in environments that involve subjective aspects...

This textbook contains stand-alone chapters that reflect research industry practices using real examples from all...

Learn how to think and act like an effective marketer and forward-focused disruptor in today's...

Discover success in global business today with the strategic approach and unique coverage found only...

Introduce your students to the most progressive thinking about organizations today as acclaimed author Richard...

Explore the latest industry trends and issues as you examine services marketing from a unique,...

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international...