{"product_id":"principles-of-marketing","title":"Principles of Marketing","description":"\u003cp\u003e\u003cspan\u003eMaster the key marketing challenges and see how you can develop meaningful connections with your customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrinciples of Marketing,\u003c\/span\u003e\u003cspan\u003e global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey features include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eBoth traditional and fast-changing trending topics\u003c\/span\u003e\u003cspan\u003e that give you a well-rounded knowledge of marketing concepts, technologies and practices.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEnd-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises\u003c\/span\u003e\u003cspan\u003e that allow you to practice what you have learned.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eA sample marketing plan \u003c\/span\u003e\u003cspan\u003eshowing you how to apply important marketing planning concepts.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEnd-of-chapter Company Cases\u003c\/span\u003e\u003cspan\u003e that facilitate discussion of current issues and application of marketing concepts to company situations.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KhyberPublishing","offers":[{"title":"Default Title","offer_id":44736033095861,"sku":"","price":800.0,"currency_code":"AFN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/files\/PrinciplesofMarketing_19thGlobalEdition.jpg?v=1729596558","url":"https:\/\/khyberpublishing.com\/products\/principles-of-marketing","provider":"KhyberPublishing","version":"1.0","type":"link"}