International Business The Challenges of Globalization (10th edition)
Published by Pearson in 2024 | Author(s) John Wild & Kenneth Wild | 450 Pages
International Business: The Challenges of Globalization is a concise and clutter-free guide for aspiring managers in a globalized world. This book covers a wide range of topics, from the evolution of globalization to the Covid-19 pandemic’s impact on business and society globally, and places special emphasis on the central role that culture and other environmental factors play in international business.
The tenth edition enlivens discussions and makes abstract or complex concepts relevant to students’ careers by continuing to focus on real-world scenarios. For example, the subject of ethics and social responsibility is explored through the story of Tony’s Chocolonely, and the rise of Paytm exemplifies the role private businesses play in the economic development of nations.
NEW AND UPDATED
• NEW—Chapter 2, “Ethics, Social Responsibility, and Sustainability,” explains the
moral foundations of ethical business and how managers deal with ethical dilemmas.
The chapter also discusses topical issues like the circular economy, human rights,
sustainability, and diversity and inclusion.
• UPDATED—Opening vignettes feature high-interest companies, such as Apple,
Netflix, Spotify, TikTok, Paytm, and Tesla, and preview the topics discussed in each
chapter. Chapters also close with case studies, often featuring the same companies,
to illustrate the real-world application of the concepts presented in the chapter.
• Enhanced emphasis on employability skills. This edition expands students’
opportunities to develop key skills, including knowledge application and analysis,
ethical understanding and social responsibility, reflective thinking, and communication.
A variety of activities, such as group projects, debates, shared writing exercises,
and management practice cases, help students hone the skills that are valued in a
globalized economy.