{"title":"Marketing \u0026 Sales","description":"\u003cp\u003eMarketing and sales textbooks for business students and practitioners in Afghanistan. Kotler's Marketing Management, Grewal's Marketing, digital marketing, international marketing, consumer behavior and services marketing titles, available in Kabul from Khyber Publishing.\u003c\/p\u003e","products":[{"product_id":"digital-marketing-foundations-and-strategy","title":"Digital Marketing Foundations and Strategy","description":"\u003cp\u003e\u003cspan\u003eZahay\/Labrecque\/Reavey\/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.\u003c\/span\u003e\u003c\/p\u003e","brand":"KhyberPublishing","offers":[{"title":"Default Title","offer_id":44635730280629,"sku":"","price":503.0,"currency_code":"AFN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/files\/DigitalMarketingFoundationsandStrategy_FifthEdition.png?v=1726483986"},{"product_id":"marketing-management","title":"Marketing Management","description":"\u003cp\u003eThe gold standard for todays marketing management student\u003cbr\u003e\u003cspan\u003eThe world of marketing is changing every day and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in itsbreadth, depth, and relevance, the 16th Edition features astreamlined organization of the content, updated material, and new examplesthat reflect the very latest market developments. After reading this landmarktext, students will be armed with the knowledge and tools to succeed in the newmarket environment around them.\u003c\/span\u003e\u003c\/p\u003e","brand":"KhyberPublishing","offers":[{"title":"Default Title","offer_id":44635855159477,"sku":"","price":670.0,"currency_code":"AFN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/files\/MarketingManagement16th.jpg?v=1726486377"},{"product_id":"marketing","title":"Marketing 3rd Edition (Grewal \u0026 Levy)","description":"\u003cdiv class=\"bookProperty property_year\"\u003e\n\u003cdiv class=\"property_label\"\u003e\n\u003cdiv class=\"bookProperty property_year\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"bookProperty property_edition\"\u003e\n\u003cdiv class=\"property_label\"\u003e\n\u003ci\u003eMarketing\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e3e brings marketing fundamentals in line with new marketing realities.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe third edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used as a tool to build lasting customer relationships.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eExploring both fundamental concepts and new marketing strategies and tactics, Grewal’s Marketing continues to evolve as the marketing function does. Covering topics like social media, marketing analytics and ethics, both individually and integrated throughout, the new edition illustrates how these areas now cross all aspects of marketing.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eEvery chapter is packed with up-to-date vignettes, case studies and example boxes that both illustrate and complement the theory with real, recognisable businesses and people.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KhyberPublishing","offers":[{"title":"Default Title","offer_id":44641272987829,"sku":"","price":591.0,"currency_code":"AFN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/files\/Marketing3rdedition.jpg?v=1726671963"},{"product_id":"international-marketing","title":"International Marketing","description":"\u003cdiv class=\"bookProperty property_year\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"bookProperty property_pages\"\u003e\n\u003cdiv class=\"property_label\"\u003e\u003cspan title=\"Pages paperback\"\u003e\u003cspan\u003eExamine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota\/Ronkainen\/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KhyberPublishing","offers":[{"title":"Default Title","offer_id":44646798065845,"sku":"","price":720.0,"currency_code":"AFN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/files\/InternationalMarketing11th-E_709cc6ae-75e7-40f4-98be-d609574c3762.jpg?v=1726937817"},{"product_id":"services-marketing-concepts-strategies-cases","title":"Services Marketing: Concepts, Strategies, \u0026 Cases","description":"\u003cdiv class=\"bookProperty property_pages\"\u003e\n\u003cdiv class=\"property_label\"\u003e\u003cspan title=\"Pages paperback\"\u003e\u003cspan\u003eExplore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KhyberPublishing","offers":[{"title":"Default Title","offer_id":44646804684981,"sku":"","price":430.0,"currency_code":"AFN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/files\/ServicesMarketingConceptsStrategies_Cases.jpg?v=1726938572"},{"product_id":"marketing-strategy","title":"Marketing Strategy","description":"\u003cdiv class=\"bookProperty property_year\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"bookProperty property_pages\"\u003e\n\u003cdiv class=\"property_label\"\u003e\u003cspan title=\"Pages paperback\"\u003e\u003cspan\u003eLearn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell\/Hartline\/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KhyberPublishing","offers":[{"title":"Default Title","offer_id":44647183351989,"sku":"","price":600.0,"currency_code":"AFN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/files\/MarketingStrategy8e.jpg?v=1726975557"},{"product_id":"consumer-behavior","title":"Consumer Behavior","description":"\u003cdiv class=\"bookProperty property_year\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"bookProperty property_pages\"\u003e\n\u003cdiv class=\"property_label\"\u003e\u003cspan title=\"Pages paperback\"\u003e\u003cspan\u003eHoyer\/MacInnis\/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today�s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KhyberPublishing","offers":[{"title":"Default Title","offer_id":44648198209717,"sku":"","price":650.0,"currency_code":"AFN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/files\/ConsumerBehavior_8e.jpg?v=1727066829"},{"product_id":"foundations-of-marketing","title":"Foundations of Marketing","description":"\u003cp\u003e\u003cspan\u003eIntroduce your students to the key decision areas in marketing practice today with the most current principles of marketing text -- Pride\/Ferrell’s FOUNDATIONS OF MARKETING 9E. The authors apply their personal teaching experiences to provide engaging, updated content that blends a clear presentation of fundamental principles with discussions of the latest, emerging topics influencing marketing today. New content addresses marketing research, analytics, and the impact of artificial intelligence while business cases and interesting videos work with strong visuals and meaningful examples to engage students and connect concepts to application. This edition also presents current content on social media, digital marketing, ethics, globalization, and marketing technology interface.\u003c\/span\u003e\u003c\/p\u003e","brand":"KhyberPublishing","offers":[{"title":"Default Title","offer_id":44696440373429,"sku":"","price":620.0,"currency_code":"AFN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/files\/FoundationsofMarketing.jpg?v=1728198320"},{"product_id":"principles-of-marketing","title":"Principles of Marketing","description":"\u003cp\u003e\u003cspan\u003eMaster the key marketing challenges and see how you can develop meaningful connections with your customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrinciples of Marketing,\u003c\/span\u003e\u003cspan\u003e global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey features include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eBoth traditional and fast-changing trending topics\u003c\/span\u003e\u003cspan\u003e that give you a well-rounded knowledge of marketing concepts, technologies and practices.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEnd-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises\u003c\/span\u003e\u003cspan\u003e that allow you to practice what you have learned.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eA sample marketing plan \u003c\/span\u003e\u003cspan\u003eshowing you how to apply important marketing planning concepts.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEnd-of-chapter Company Cases\u003c\/span\u003e\u003cspan\u003e that facilitate discussion of current issues and application of marketing concepts to company situations.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KhyberPublishing","offers":[{"title":"Default Title","offer_id":44736033095861,"sku":"","price":800.0,"currency_code":"AFN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/files\/PrinciplesofMarketing_19thGlobalEdition.jpg?v=1729596558"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/5360\/2485\/collections\/Untitled_design_9.png?v=1728541433","url":"https:\/\/khyberpublishing.com\/collections\/marketing-sales.oembed","provider":"KhyberPublishing","version":"1.0","type":"link"}